Selling fruit may not seem like a job that requires much skill – you purchase wholesale and sell in retail, and all you have to do is get the numbers right.
賣水果看起來似乎不像是一份有技術(shù)含量的工作——批發(fā)采購(gòu)、然后拿去零售，而你所要做的就是算好帳。
But Xu Jia disagrees. The former technician, who earned a decent salary working for a Beijing-based IT group, believes fresh fruit is an even more promising industry than IT. So the 27-year-old quit his job, becoming an online sensation: the geek who sells fruit.
但徐佳并不贊同這一看法。他曾是北京一家IT公司的工程師，收入頗令人滿意。在他看來，賣水果比做IT更有前途。因此，27歲的他毅然選擇辭職， 成為時(shí)下的網(wǎng)絡(luò)紅人——“IT水果哥”。
But to Xu, it is only a story where a young man does what he loves and becomes happily ever after, simple as this.
但對(duì)于徐佳而言，這只是一個(gè)講述年輕人做自己喜歡的事，從此過上幸福生活的故事，僅此而已。
But how exactly did Xu become an online sensation?
而究竟是什么使徐佳一夜之間成為網(wǎng)絡(luò)紅人？
One of his friends posted a photo comparison online. One photo is of Xu as an IT technician – with most of his hair having fallen out and looking pale; the other is of Xu selling fruit – with sparkling eyes, his hair all grown back and most importantly, a happy look on his face. All of a sudden, the photo comparison went viral, appearing on micro blogs to major news portals.
他的朋友將一組對(duì)比照發(fā)到了網(wǎng)上。其中一張照片中，時(shí)任IT工程師的徐佳頭發(fā)稀少、面色蒼白；而另一張照片中，化身為“水果哥”的徐佳神采奕奕、頭發(fā)也長(zhǎng)出來了，更重要的是，他的臉上洋溢著幸福之情。一時(shí)間，從微博到各大新聞門戶，這組對(duì)比照引發(fā)網(wǎng)友瘋傳。
Doing what he likes
做自己喜歡的事
After he graduated from the school of electronic information engineering at Southwest University in 2008, Xu went to Beijing to work.
2008年，徐佳從西南大學(xué)電子信息工程學(xué)院畢業(yè)后，便來到北京工作。
“Sometimes, in order to finish a project, I had to use the computer for 12 hours every day. I always left the office at 2 am and went back to work at 8 am,” says Xu.
“有時(shí)為了趕項(xiàng)目，我不得不每天12個(gè)小時(shí)坐在電腦前。我經(jīng)常要熬到凌晨2點(diǎn)才下班，而早上8點(diǎn)又要回到辦公室繼續(xù)工作。”徐佳說。
He was rewarded for his hard work over those five years, but although he earned more than 10,000 yuan a month, he was exhausted. Thinking about what he really likes doing, eating fruit came to his mind.
在IT業(yè)的5年中，他因?yàn)楣ぷ髋Χ鴤涫芗为?jiǎng)，盡管月薪過萬，他卻感到整個(gè)人筋疲力盡。當(dāng)他思考自己到底喜歡做什么時(shí)，他便想起自己愛吃的水果。
“I’ve enjoyed eating fruit since my childhood. I like to share the knowledge of fruit on my micro blog, offering advice on what fruit to eat and when to eat it. People liked these tips, so I got an idea: why not share fresh fruit with them?” says Xu.
“我從小就愛吃水果。我喜歡在微博上分享水果知識(shí)，就什么時(shí)候該吃什么樣的水果，提供些建議。大家很喜歡這些水果小貼士，所以我就想到了一個(gè)主意：為何不和他們一起分享新鮮水果呢？”徐佳說道。
He quit his job early this year and returned to Chongqing to build up an electronic commerce platform for fruit selling.
去年年初，他辭掉工作，回到重慶老家，建立了一個(gè)銷售水果的電子商務(wù)平臺(tái)。
Before he made the change, Xu considered his options carefully and made some preparations.
在“轉(zhuǎn)型”之前，徐佳慎重考慮了自己的抉擇，并有所準(zhǔn)備。
“I collected a lot of information about picking, packing and transporting fruit before I quit,” he says.
“在離職前，我收集了許多有關(guān)水果的采摘、包裝和運(yùn)輸?shù)馁Y料。”他說。
Xu started his business with five young employees. One of his friends was in charge of the real store and Xu managed the online store.
徐佳與五位年輕員工一起開始了自己的創(chuàng)業(yè)之路。他的一位朋友負(fù)責(zé)實(shí)體店的運(yùn)營(yíng)，而徐佳則負(fù)責(zé)管理網(wǎng)店。
New way of selling
創(chuàng)新的銷售模式
For the start-up’s first project, they contacted several local cherry plantations in March. “We planned to pick cherries from the trees and send them directly to clients,” says Xu.
為了新公司的第一個(gè)項(xiàng)目，去年3月份，他們與當(dāng)?shù)貛准覚烟疑a(chǎn)基地取得聯(lián)系。“我們打算將剛從樹上采摘的新鮮櫻桃，直接送到客戶手中。”徐佳說。
After preparing for two months, Xu realized his plan. He promoted the cherries on his micro blog and many netizens visited his online store to support him. The turnover in May was more than 200,000 yuan.
在進(jìn)行了兩個(gè)月的籌備工作之后，徐佳終于實(shí)現(xiàn)了自己的計(jì)劃。他在微博上推銷櫻桃，許多網(wǎng)友光顧他的網(wǎng)店以示支持。僅去年五月份，他們的銷售額就突破了20萬元。
Xu sold the cherries for two months. Some netizens complained that the cherries got spoiled during transportation and some said the packaging smelled bad.
徐佳賣了兩個(gè)月的櫻桃。一些網(wǎng)友抱怨櫻桃在運(yùn)輸途中變質(zhì)，還有一些人則表示包裝有異味。
Xu reposted the suggestions and answered them honestly. This was an important step for the young man to pursue his “fruit dream”.
徐佳轉(zhuǎn)發(fā)了這些顧客的建議，并真誠(chéng)地解答了他們的疑問。對(duì)于這位追逐“水果夢(mèng)”的年輕人來說，這是重要的一步。
“The fresh fruit market has developed quickly in first-tier cities but faces a lot of problems. Some websites selling fresh produce have closed. I’m worried about the future, but I still have confidence,” says Xu.
“盡管鮮果市場(chǎng)在一線城市發(fā)展迅猛，但卻面臨不少問題。一些銷售生鮮農(nóng)產(chǎn)品的網(wǎng)站已經(jīng)關(guān)閉了。雖然對(duì)于未來有有所擔(dān)憂，但我仍滿懷信心，”徐佳說。
He goes to bed before midnight and wakes up naturally. “The tempo of life and work is very relaxed. I enjoy a balanced diet, exercise every day and work to music. I smile more than before,” says Xu.
他每天半夜十二點(diǎn)前睡覺，然后睡到自然醒。“我生活和工作的節(jié)奏非常輕松。我享受著營(yíng)養(yǎng)均衡的飲食，每天都會(huì)鍛煉身體，一邊聽歌一邊工作。我的笑容比以前多多了。”徐佳說。
“My dream is to bring fresh fruit to the table of every family in the country, from north to south. I’m really happy to make this my career,” he says.
“我的夢(mèng)想是讓每家每戶都能吃上新鮮的水果，讓南北的水果實(shí)現(xiàn)流通。能夠選擇這樣事業(yè)，我真的很開心。”他說。 |
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